As West Virginia’s first and largest provider of hospice, palliative and bereavement services, HospiceCare is proud to unveil a new look that better reflects our commitment to the highest quality care for our patients, families and the community.
CEO Christopher Rawlings said, “While there is still so much misinformation that surrounds end-of-life care, we are hopeful that our new branding strategy will help more people discover our varied services and take advantage of everything we can offer sooner than they may have thought possible.”
The well-loved heart and house logo remains but is incorporated into flowing shapes that invoke movement and strength. A tagline of “Comfort. Dignity. Peace.” captures the role the organization serves to patients and families who are in the organization’s care. A new website will also be launching this year to make researching services offered, finding more information and starting a referral even easier.